TikTok Kitchens Will Bring Viral Culinary Creations to Fans

TikTok is partnering with Virtual Dining Concepts (VDC) to launch TikTok Kitchens, a delivery-only service that will serve some of the trendiest recipes on the app. At first there will be around 300 locations in the US, but there are plans to expand to around 1,000 by the end of 2022. TikTok Kitchens will operate out of existing restaurants, including chains owned by VDC co-founder Robert Earl, such as Buca di Beppo and Bertucci’s. TikTok Kitchens will make use of a restaurant’s existing kitchen and employees but will provide the training, food packaging, and TikTok-sourced recipes. The menu will rotate quarterly to keep up with viral content. The menu will initially feature the viral baked feta pasta (which apparently was the most-searched recipes on Google in 2021), air-fried strips of corn known as corn ribs, the crispy, cheese-covered pasta chips, and the smash burger. The creators who inspired the recipes on the menu will receive part of the proceeds, and will be featured prominently in promotions for TikTok Kitchens.