The Who has released the latest teaser to its upcoming “Super Deluxe” edition of the band’s 1967 The Who Sell Out album. The massive box set, which drops on April 23rd, includes a total of 112 tracks over five discs. The collection includes never-before-heard outtakes and Pete Townshend demos — along with a heaping dose of replica memorabilia from the era.

The new sampling of alternate tracks represents the pop art masterpiece’s faux commercials that are interspersed between the album’s “proper” songs. Now available for downloading and streaming are “Heinz Baked Beans – Takes 1 & 3,” followed by “John Mason Cars/ Speakeasy/Rotosound Strings/Bag O’Nails,” and “Premier Drums – Takes 1&4.”

The Who recently dropped a trio of Pete Townshend demos from the Sell Out box, including his one-man-band takes on “Pictures Of Lily,” “Odorono,” and the previously unheard tune, “Kids! Do You Want Kids” — a tongue-in-cheek anti-smoking “message” song.


  • The Who Sell Out, which was originally released on December 15th, 1967, was the pinnacle of the group’s pop art period and featured tracks interspersed with original radio spots, commercials and public service announcements in an effort to ape England’s then pirate radio stations.
  • The album included the band’s sole Top 10 hit — “I Can See For Miles” — along as the instant concert staple, “Tattoo,” along with such fan favorites as “I Can’t Reach You,” “Mary Anne With The Shaky Hand,” “Sunrise,” “Relax,” and “Our Love Was.”

CHECK IT OUT: Pete Townshend’s 1967 demo for “Kids! Do You Want Kids”: