It seems the phrase “takes one to know one” definitely applies when it comes to people who frequently exaggerate or distort details about themselves to try and impress or persuade others. University of Waterloo researchers found that people who frequently engage in “persuasive bullsh*tting” were actually quite bad at identifying it. Specifically, they had trouble distinguishing intentionally profound or scientifically accurate facts from impressive but meaningless fiction. Also, frequent B.S.-ers were found to be much more likely to fall for fake news headlines. Lead study author Shane Littrell explains, “We found that the more frequently someone engaged in persuasive bullsh*tting, the more likely they are to be duped by various types of misleading information regardless of their cognitive ability, engagement in reflective thinking, or metacognitive skills.”