Ghost are cranking their Impera promotion into a new gear! The occult band now sponsors Bailey Curry’s No. 4 Chevrolet, committing a special Impera wrap onto his NASCAR.

The ‘Papa 4’ car will make its debut March 12 during the United Rentals 200 at the Phoenix Raceway.

“I’m ready to rock,” says Bailey Currey, who made his Cup Series debut in 2019. “I’m excited about this one, and I know the boys at the shop are excited about this one too, we have a lot of metal fans on our team. Once we heard a deal was imminent, we started working on the cars to Ghost songs. With Ghost on my car, I am ready to take on the world.”

“I’m a musician myself,” says JD Motorsports VP of Sales & Marketing Tony Priscaro, “So it’s rocked working with Ghost and Loma Vista Recordings on this car. We can’t wait to put the pedal to the metal.”

The partnership is managed by marketing and content creation agency A.E. Engine with promotional support provided by Out of the Groove, and its host Eric Estepp. The Out of the Groove logo will also be featured on the No. 4 Chevrolet.